Social media has become one of the most commonly used marketing strategies for businesses to promote their products and services. Social media marketing is very important, but without the right strategy to push your online campaigns, your messages may not get to the right audience.
One essential factor to consider when you wish to promote your online presence is to select the most appropriate platform that is more efficient for your business type.
Understanding how each social platform works is the first step to choosing the right platform for you and getting the best out of it. Below are the most popular social media platforms and how to get the best possible outcome.
With over 1.8 billion active users, Facebook is the biggest online social media platform. Facebook is a global brand that connects people from different social, political and economical stratum. It is arguably the best platform to promote your business, owing to its vast popularity.
Facebook has been in existence for 13 years now. Part of the reason Facebook is important for your business is its versatility. It is comprehensive and mobile. Facebooks’ page feature enables you connect with organisations and businesses.
Like all other platforms, Facebook registration is free. You can share pictures, videos, write ups, or business information on your page for free, and it has categories for every business type. However, Facebook offers you the opportunity to sponsor your posts at minimal cost to ensure they reach a wider audience.
Youtube is a Google owned platform that boasts more than a billion users. It is a video-sharing platform where users share videos, comment, and rate. Upon registration on Youtube, you automatically get assigned to a Youtube channel where your subscribers can get all the latest notifications on every video you share.
Youtube is over 10 years old, and over the years, it has evolved to one of the most profitable online social platform. Google Adsense gives users the chance to be paid for reaching certain amount of video views on the site. Youtube is essential for news and entertainment.
Youtube gives your business a chance to be visually creative. For businesses intending to use youtube as a major platform, it is important to enlist the services of a good video editor that can create contents relating to your products and services or you can easily contract an already established Youtuber with large subscribers to help post and promote you videos.
Instagram is also a visual social network that boasts of over 600 million users. It is currently owned by Facebook. Users can post videos and pictures. Instagram offers users the unique feature to edit videos and pictures before posting. Instagram is a strictly mobile platform.
Owing to its unique editing features, Instagram users thrive more on high quality videos and pictures. For your business to succeed on Instagram, you need to post captivating pictures or videos with high quality. You also need the right hashtags to accompany your posts. Instagram, like Facebook, gives you a chance to boost your posts on sponsored ads.
Twitter is a platform that has over 320 million active users. It offers the option of 140 characters text that can be accompanied with pictures or videos. This makes Twitter a very reliable platform for connecting with clients all over the world.
Twitter is a great platform to spread the word on your business through the retweet option which enables followers of other users to see your tweets. It also helps you interact better with your active customers whom may have enquiries or complaints.
The use of hashtags is also relevant in promoting your posts. You can also mention a Twitter user with lots of followers to retweet your posts to their vast followership.
Retweeting other people’s contents also helps in creating a balance for your followers, to ensure they don’t get bored strictly on your business posts.
Social media, if used appropriately can become a powerful tool for your business. Contact us on [email protected] for more information or assistance in promoting your social media presence.