Often times, businesses always host meetings, strategy sessions, and seminars on how to better improve sales and develop a presence as a leading retailer in whatever industry they may find themselves. They struggle to come to a definition on which marketing strategy to best use. By my evaluation, i would always go for online marketing. Here are seven (7) quick reasons online marketing does it for me than traditional marketing.
1. EFFECTIVE ACCOUNTABILITY
With the help of virtual and social media, marketing strategies are tested more effectively compared to traditional marketing. Google analytics ensures that you keep tabs on your ad views, website clicks, and how many people reached. With this measure in place, you can easily tell which marketing strategy is more effective, and help improve in areas where needed.
2. BETTER EXPOSURE
Traditional marketing limits your business to a particular audience. But with the help of online marketing, your business can reach over a million audiences in good time as well. With virtually everything being processed online, people tend to spend more time online; hence your business stands a greater chance of being seen by your target market and beyond.
3. LESS CAPITAL EXPENDITURE
The beauty of online marketing is that it costs so little to execute. The cost of running an ad for your business on radio, television, newspapers, flyers and magazines, cannot be compared to running an ad on your media handles or promotions online. There are duration for traditional marketing, whereas an ad placed online can remain online and still reach out to people even years after the ad was placed.
4. PROPER MARKET SEGMENTATION
One of the major disadvantages of traditional marketing is having to go all out in the face of your target audience. Frankly, some people are just not interested. But with the help of online marketing, you can carefully segment your market category, so you don’t end up telling the right things to the wrong people.
5. EQUAL COMPETITION
This is particularly important for businesses with little marketing capital. Some businesses are financially more equipped than your business; such business can afford to get their messages out on radios, televisions and newspapers without breaking a sweat, try competing with that. Online marketing gives your business an equal chance of going toe to toe with your competitors, given your marketing strategy is carefully crafted.
6. IMPROVED MARKET ADAPTABILITY
Part of the rigours of traditional marketing is having to send out mails, questionnaires, suggestion boxes and forms, just to get feedback from your customers on their demands and how to serve them better. Online marketing gives you the luxury of interacting with your customers, getting to know them on a more personal note. This assists you in better strategy planning and an ability to change with the trends and demands of your business.
7. BRAND CREATION
One major importance of online marketing is that you have your own personal space online. This space if managed properly can propel your business to a major brand amongst online customers. Overtime, you build a trusted base of followers, who can successfully promote your business directly or indirectly; meaning better exposure and increased popularity.
There you have it folks; for more information or assistance in developing or boosting your online marketing, contact us on [email protected]